Creating a commercial? Give it some thought. Lots of it!
- It’s not just about making something funny , or stupid. It may be the winner of an award but if it doesn’t sell product or change hearts and minds, what’s the point.
- It is about moving hearts and minds… identifying the features and benefits for users.
- Developing visuals that depict or symbolize features and user benefits.
- Project product or service as the “hero”.
In summary, it’s about SELLING
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CHop Restaurant - Chandler, AZ
Hospital Public Service Anouncement
Affordable Home Healthcare
Smudgees 1 min
RWT Aug 2013
Schumann Advertising Spot