TV Spots

Creating a commercial?  Give it some thought.  Lots of it!

  • It’s not just about making something funny , or stupid. It may be the winner of an award but if it doesn’t sell product or change hearts and minds, what’s the point.
  • It is about moving hearts and minds…  identifying the features and benefits for users.
  • Developing visuals that depict or symbolize  features and user benefits.
  • Project product or service as the “hero”.

In summary,  it’s about SELLING

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